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It was a coincidental meeting halfway around that inspired the idea for Daniel Wellington. On this trip, our founder, Filip Tysander, met an intriguing British gentleman with impeccable yet understated style. The man had a particular fondness for wearing his vintage watches on old, weathered NATO straps. His name? Daniel Wellington. Inspired by his new acquaintance’s timeless style, Filip decided to create his own line of watches. Minimalistic and refined, the classic design with interchangeable straps that came to be has become a staple, with truly wide-ranging appeal.